Was It Real?Sony K98XR75M2PB 98" 4K Ultra HD HDR Smart Bravia 7 II True RGB Mini LED TV Dolby Vision & Dolby Atmos
We have 1 of the 30 days of our own price records we need before giving a verdict. At the earliest, from 24 Nov 2026 if our daily checks run without gaps.
Compare prices at 3 UK shops we track
Cheapest now: Sonic Direct and Electrical Discount UK and Euronics at £6,999.00 (our check on 26 Oct 2026)
| Shop | Latest price | Checked | Lowest we've seen | Links |
|---|---|---|---|---|
| Sonic Direct (this page) | £6,999.00 Cheapest | 26 Oct 2026 | £6,999.00 | Shop ↗ at Sonic Direct |
| Electrical Discount UK | £6,999.00 Cheapest | 26 Oct 2026 | £6,999.00 | History · Shop ↗ at Electrical Discount UK |
| Euronics | £6,999.00 Cheapest | 26 Oct 2026 | £6,999.00 | History · Shop ↗ at Euronics |
We match shops by the manufacturer's model code. Prices are what each shop's page showed at our once-a-day check, excluding delivery. Stock and prices change: always confirm on the shop's site.
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Why this verdict
- We started tracking this price on 26 Oct 2026. We need at least 30 days of our own price records before we give a verdict (1 so far).
- The retailer is not showing a was-price right now.
Prices come from Sonic Direct's public product page. This product: 1 price recorded between 26 Oct 2026 and 26 Oct 2026; last checked 26 Oct 2026. Spotted a mistake? Tell us.
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