Guides

Plain-English guides to UK sale prices, price history and your rights, with sources linked so you can check everything.

The new UK consumer law in force since 6 April 2025, what it says about was-prices, drip pricing and fake reviews, and what you can do.

Model codes, suffixes and “exclusive” variants: how to make sure you are comparing like with like before you buy.

How to get notified when a UK price drops using RSS/Atom feeds: no account, no mailing list.

Live numbers from our own daily UK price checks: how many products show a was-price, how many moved, and how often shops differ.

A practical checklist for testing whether a crossed-out “was” price is the real usual price.

What the law and the advertising codes say about sale prices, was-prices and ‘usual’ prices in the UK.

What independent research says about Black Friday prices, and how to plan so you only buy genuine reductions.

How Amazon deal labels, RRPs, marketplace sellers and lightning deals work, and how to check them.

The free tools UK shoppers can use to see what a product really sold for, and how to read the charts.

How member-only prices work at UK supermarkets, what the CMA found, and how to make sure you are really saving.

How product release cycles and sale events affect TV and laptop prices, and how to time a purchase sensibly.

The 14-day cancellation right, faulty goods, refunds and card protection explained in plain English.

What price promises usually cover, the common conditions, and how to ask for a price match.

How pressure-selling techniques work online, what UK law says about them, and how to stay in control.