Was It Real?Samsung S90H 48" 4K Ultra HD OLED HDR Vision AI Smart TV - QE48S90H
We have 4 of the 30 days of our own price records we need before giving a verdict. At the earliest, from 21 Nov 2026 if our daily checks run without gaps.
Compare prices at 5 UK shops we track
Cheapest now: Hughes and Electrical Discount UK and PRC Direct and Sonic Direct and Euronics at £1,099.00 (our check on 26 Oct 2026)
| Shop | Latest price | Checked | Lowest we've seen | Links |
|---|---|---|---|---|
| Hughes (this page) | £1,099.00 | 26 Oct 2026 | £1,099.00 | Shop ↗ at Hughes |
| Electrical Discount UK | £1,099.00 Cheapest | 26 Oct 2026 | £1,099.00 | History · Shop ↗ at Electrical Discount UK |
| PRC Direct | £1,099.00 Cheapest | 26 Oct 2026 | £1,099.00 | History · Shop ↗ at PRC Direct |
| Sonic Direct | £1,099.00 Cheapest | 26 Oct 2026 | £1,099.00 | History · Shop ↗ at Sonic Direct |
| Euronics | £1,099.00 Cheapest | 26 Oct 2026 | £1,099.00 | History · Shop ↗ at Euronics |
We match shops by the manufacturer's model code. Prices are what each shop's page showed at our once-a-day check, excluding delivery. Stock and prices change: always confirm on the shop's site.
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Why this verdict
- We started tracking this price on 13 Oct 2026. We need at least 30 days of our own price records before we give a verdict (4 so far).
- The retailer currently shows a was-price of £1399.00. That is the retailer's claim; we have not tested it yet.
Prices come from Hughes's public product page. This product: 4 prices recorded between 13 Oct 2026 and 26 Oct 2026; last checked 26 Oct 2026. Spotted a mistake? Tell us.
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