Was It Real?Black Friday 2026: what our price records show so far
Live numbers from our own daily UK price checks: how many products show a was-price, how many moved, and how often shops differ. All figures are computed automatically from our records on each daily update. Last update: 26 Oct 2026.
| Products tracked | Thousands at UK shops |
|---|---|
| Showing a retailer “was” price | 243 (8%) |
| Price changed at least once since 13 Oct 2026 | 198 |
| Dropped 3%+ against our own records in the last 7 days | 1 |
| Was-price above every price we recorded (30+ days, checked by hand) | 0 |
| Models tracked at 2+ shops | Hundreds; median price gap between cheapest and dearest shop: 0% |
What this means
- Shop around by model code. The same product often costs a different amount at different shops on the same day. See how to compare.
- Many crossed-out prices can't be tested against a long history yet. Our records began on 13 Oct 2026, and verdicts need 30 days.
- Check the never-seen was-prices list before trusting a big “save £X” claim.
Method: How we check deals. Black Friday is Friday 27 November 2026.